Google Penguin was actually Google’s second-biggest update (with Penguin 2.0 being the 3rd in the series)
after Google’s first such update – rolled out all the way back in February 2011 – called the Google Panda.
1) Link Profile Quality
2) Content Quality
3) Cluster Results
4) Exact Match Anchor Text
5) Non Relevant Links
6) Non Natural Back-Links
7) Advertorials
Resource: http://blog.grazitti.com/whats-new-in-google-penguin-2-0-update/
1) Link Profile Quality
2) Content Quality
3) Cluster Results
4) Exact Match Anchor Text
5) Non Relevant Links
6) Non Natural Back-Links
7) Advertorials
Resource: http://blog.grazitti.com/whats-new-in-google-penguin-2-0-update/
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