Google Penguin 3.0 Vibrations Getting Chilly...

I know, the boy who cried wolf, but my job here is to bring to you what the SEO community is buzzing about and they are buzzing about a possible Google Penguin update, or at least Google testing things that may imply Google is pushing out a Penguin update.

Didn't I expect Penguin to be launched a week or two ago? Yes and I was wrong but I honestly believe Google was testing something related to Penguin and then decided to pull it back.

And now? I think Google is testing Penguin related algorithm changes and may or may not launch it any day.
I am seeing a lot of chatter, not just in Google Webmaster Help and WebmasterWorld but throughout Twitter and other forums.

Plus we have the automated tools starting to light up again.








read more http://goo.gl/usnv3s

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Google: Refreshing Penguin Is Not So Simple

It seems like Google Penguin has been on some sort of vacation, since it has now been over 10 months since the last refresh.

The sad part is, those who have spent the past 10 months trying to "fix" their sites, are in a penalty box just waiting. They are suffering, many businesses cannot sustain paying payroll with such a hit, and small mom and pop shop are closing up shop.

So why can't Google refresh the algorithm to let those who paid their dues and made the fixes necessary come back in Google's good graces?

Josh Bachynski, the one who questioned Matt Cutts on ethics asked Google's John Mueller that question 40 minutes and 44 seconds into the Google Webmaster Hangout on Google+ this past Monday.

John responded that Penguin can't be a simple refresh, it needs a "complete data refresh" and that it is not just a basic "tweak." It needs a "complete rerun" of the algorithm and that is something they do not simply do "randomly." John added that this specific algorithm is taking longer because they want to "make sure it is the right type of data" and they do it right. To do it right, they need to test it and tweak it and then run the update with new data completely.

Google is working on it but 10 months later, is a long long time for many webmasters.

read more http://bit.ly/1oKbKPC

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70% Said Google's Penguin 2.1 Update Hurt them

About six-months ago, Google unleashed a major update to Penguin, the Penguin 2.1 update.
The earlier feedback from that update was that is was a big impact to webmasters and mostly SEOs who used links in an aggressive manner.

So I posted a poll asking you how you did with the update. Being that six-months later there has been no reports of a new Penguin refresh or update, I figured I post the poll results today.

We had over 2,800 responses to the poll, and 70% said they saw a drop in Google referrer traffic after the update. So 70% seemed to have been negatively impacted by it. While only 7%, or just about 200 people, reported their sites recovered from a previous Penguin update with Penguin 2.1. 6% said they saw an increase in traffic, where one site goes down, another benefits. And 17% said they saw no change at all before or after.

Here is the pie chart:


Again, we are still waiting for a Penguin refresh for over six-months. I think we are due one soon.

read more .. http://ow.ly/vR5rz

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On 22nd May Google Penguin 2.0 Update Release

Google Penguin was actually Google’s second-biggest update (with Penguin 2.0 being the 3rd in the series)

after Google’s first such update – rolled out all the way back in February 2011 – called the Google Panda.

1) Link Profile Quality
2) Content Quality
3) Cluster Results
4) Exact Match Anchor Text
5) Non Relevant Links
6) Non Natural Back-Links
7) Advertorials




Resource: http://blog.grazitti.com/whats-new-in-google-penguin-2-0-update/

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Finally Google announced Penguin 4 Update

The fourth release of Google’s spam-fighting “Penguin Update” is now live. But Penguin 4 has a twist. Penguin 2.0 technology under-the-hood, which Google says is a new generation of tech that should better stop spam.

It contains 

Matt Cutts, Google’s head of search spam, announced during This Week in Google, Episode #199, the new Penguin 2.0 update. Matt referenced the video of him talking about the next generation Penguin update. Matt said this is being rolled out “within the next few hours.”

Read more: http://searchengineland.com/penguin-4-with-penguin-2-0-generation-spam-fighting-is-now-live-160544

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